Sandvik

North America

Challenge

The Sandvik Group, a high technology, engineering company wanted to create an experience that conveyed their brand as not only as a global industry leader but also as an innovator of advanced tooling products.

Creative Solution

The Alphaform Group recognized the need for Sandvik to break from tradition and designed an open and inviting exhibit to tell Sandvik's global brand story. Circular elements, translucent graphics and fabric banners created flow, provided intrigue and kept the environment open and inviting. High-end retail or museum "jewelry" kiosks complete with LCD technology highlighted Sandvik's innovative, advanced product lines.

Success

Sandvik became the central focus on the exhibition floor. "The most effective, on brand, valuable asset we ever employed in our sales and marketing efforts." - Sanvik
Please download Abobe Flash Player.