Exhibits > The Province of Ontario

The Province of Ontario

Challenge

The annual Biotechnology Conference is a true global event with over sixty countries and six thousands participants from all over the world, all-vying for international attention. The Government of Ontario required a turnkey pavilion solution that would stand out amongst the crowd and position the province and its sixteen industry partners as a major player in the Bio Industry.

Creative Solution

Collaborating with the Ontario Government’s agency, The Alphaform Group brought the agency’s initial creative into a cost-effective, three dimensional reality. Towering sixteen-foot high illuminated fabric structures provided visual height and drama to the industry partner exhibits and the custom two-level deck created an exciting viewing platform and VIP information lounge. The lightweight fabric structures and modular components reduced drayage and transportation costs and expedited installation. A fully operational Tim Horton’s coffee outlet and the careful orchestration of audio and visual presentations (attended by Premier McGinty and visiting dignitaries) enhanced the visitor experience.

Success

With constant line-ups and international attention the Ontario Pavilion was one of the most successful events ever. "Another home run!" - Ministry of Research and Innovation

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