North American & Centrecorp

Challenge

Launch a new brand identity at one of the largest global retail real estate conventions to showcase North American as a dominant force in the shopping centre industry in Canada.

Creative Solution

The Alphaform Group worked closely with the client’s architectural firm and brand agency to ensure that the integrity of the original concept was maintained. Within a four-week production timeline, initial drawings were engineered, fabrication was complete and on-site installation resulted in a dramatic sixteen-foot high exhibit. Cantilevered walls and ceilings, unique wallpaper graphics, cutting-edge multi media technology and custom finish combined to deliver a unique visual impact.

Success

The collaborative effort produced a dramatic new look to the brand and an elegant architectural exhibit that received many accolades from both peers and company partners.
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