Two world-class manufacturers of luxury and performance vehicles required similar yet distinct brand images to be exhibited within the same space. Exhibiting across Canada, both brands needed to exhibit a large “wow” factor that would entice people to experience their new and existing vehicle line-up for five shows ranging from 11,000 square feet to 6,000 square feet.
Our approach minimized the square footage cost while providing both companies with a powerful brand presence through custom architectural features and high-end finishes. Designed with attention to detail and engineered to maximize durability and flexibility, vehicles were easily featured; display elements re-purposed and advanced technology continually integrated. The elegant design of reception and lounge areas overlapped both brands to ensure continuity and meet budget expectations.
The Alphaform Group’s on-brand creative strategies consistently exceeded expectations. "On many occasions you have done our thinking for us, doing your best to anticipate our ever changing, last minute revisions. In spite of these challenges our displays are always stunning in appearance and as a result we enjoy numerous compliments from our retailers and customers alike". - Jaguar Canada
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