Exhibits > American Express

American Express

My Life, My Card brand initiative

Challenge

To renew an existing program and through collaboration with the client create a new and more refined experiential model. This would result in an increase in card acquisition and usage at their in-field marketing applications.

Creative Solution

The Alphaform Group assisted American Express to identify face-to-face market trends and locate targeted exhibit venues. Through brand analysis, Alphaform developed the program by fabricating integrated, modular exhibit components that supported and reflected the American Express: My Life, My Card brand initiative. A clean, modernized lounge was created to support the stature of the card. This personalized space incorporated interactive elements to ensure the prospect had a more individualized card experience.

Success

The experiential program, implemented across Canada lifted the consumer card experience and resulted in an increase in personal card acquisitions and a renewed brand awareness.

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