Create an upscale, traveling pop-up café environment allowing consumers to experience Nescafé’s line of specialty café brand coffees. The environment mandate was create a comforting, stimulating, relaxing café experience that would deliver a high sampling rate.
The Alphaform Group designed, engineered and fabricated a working café complete with a portable hot water system. Our solution utilized lightweight wall frames, modular custom counters and shelving, and interchangeable graphics to create a permanent look that could be easy transport and setup in shopping centers across Canada.
In the field for over six months the café showed little wear and tear and held up to constant usage. At every venue it became a focal point of activity and excitement. Nescafé’s specialty coffees became top of mind and top of the consumer-shopping list.
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