Environments > American Express

American Express

Pearson International Airport

Challenge

Fabricate a custom 100 square foot exhibit that would attract the attention of people in the bustling environment of Toronto’s Pearson International Airport. The exhibit had to engage people instantly, holding their interest so they could discover the American Express card and it’s many offerings.

Creative Solution

Recognizing the locations brisk traffic flow, the Alphaform team researched innovative design techniques and cutting edge technologies to attract and hold the attention of this fast moving market. An open storefront design was incorporated using raised flooring and high end finishes to elevate the Amex brand experience. Within this environment a hover touch technology was utilized to provide the consumer with a fully immersed audiovisual experience allowing them to build a card that met their particular lifestyle. Prior to installation Aphaform also assisted the client in the production of a build and installation document to meet with the airport regulatory safety and build requirements.

Success

The exhibit clearly defined American Express as the valuable choice amongst its on-site competitors. The motion sensing technology used to interact with the card became an instant hit with a record number of people interacting with the American Express brand.

Please download Abobe Flash Player.